News and events
- Here associate professor Helle Alsted Søndergaard at an innovation management meeting 2013.
Here you find the latest news and events from Department of Business Administration.
The department is very active and has many visiting professors and prominent guests. Most visitors give presentations when they visit the department.
It is inspiring to meet international experts and it gives us the opportunity to get interesting input. We also enjoy taking part in fruitful debates.
In the event calendar you can get an overview over upcoming events.
The department has a long tradition for hosting seminars and disseminating research results at seminars, conferences and workshops.
Upcoming event calender
- Tue 21 May
- 13:00-16:00 | Building 1324, 011
PhD defence: Essays on Sources of Export Market Knowledge and Firms’ Export Behavior
To complete the PhD study programme in Business Administration, PhD student Eliane Choquette presents her PhD dissertation, giving a public lecture followed by a defence. - Wed 22 May
- 18:00-16:00 | Hotel Comwell Kongebrogaarden, Middelfart, Denmark
MAPP Workshop 2013
Supermarkets: Unlimited Labs for Analysing Customer Behaviour in the Food Sector - Thu 23 May
- 08:00-17:15 |
MATCHPOINTS SEMINAR 2013
This year's theme is “The Culture of Politics, Economics and International Relations”. Meet among others Robert Putnam, Will Kymlicka and Ronald Inglehart. - Mon 27 May
- 10:30-12:00 | Room 1327-326, Aarhus University, School of Business and Social Sciences, Dept. of Business Administration, Bartholins Allé 10, 8000 Aarhus C
Innovation management seminar
The search environment is not benign: Reassessing the social risks of intra-organizational search - Tue 28 May
- 10:00-11:00 | Room 1327-326, Aarhus University, School of Business and Social Sciences, Dept. of Business Administration, Bartholins Allé 10, 8000 Aarhus C
Marketing and organisation seminar
How to engage students during lectures using polling tools - Thu 30 May
- 13:00-16:00 | Room 011, building 1324, Bartholins Allé 10, 8000 Aarhus C
PhD defence:(Re)Contextualizing Cultural and Linguistic Boundaries in Multinational Corporations: A Global Ethnographic Approach
To complete the PhD study programme in Business Administration, PhD student Anders Klitmøller presents his PhD dissertation, giving a public lecture followed by a defence. - Tue 04 Jun
- 10:00-11:00 | Room 1325-242, Aarhus University, School of Business and Social Sciences, Dept. of Business Administration, Bartholins Allé 10, 8000 Aarhus C
Marketing and organisation seminar
Making Sense out of the Social Production of Knowledge - Thu 06 Jun
- 13:00-14:30 | Room 1325-242, Aarhus University, School of Business and Social Sciences, Dept. of Business Administration, Bartholins Allé 10, 8000 Aarhus C
Marketing and organisation seminar
Purposeful business model experimentation - Thu 20 Jun
- 15:00-17:00 | Building 1323, Riddersalen, Aarhus University, School of Business and Social Sciences, Dept. of Business Administration, Bartholins Allé 10, 8000 Aarhus C
Retirement reception - Ole Hagh
Reception at Department of Business Administration 20 June 2013
MAPP workshop 2013: Call for abstracts
Supermarkets: Unlimited Labs for Analysing Customer Behaviour in the Food Sector
11th International MAPP Workshop on Consumer Behaviour and Food Marketing
Hotel Comwell Kongebrogaarden, Middelfart, Denmark
22-23 May 2013
Supermarkets are the place where people buy most of their food, find new food brands and innovations and choose between more or less healthy and sustainable products. It is also the battlefield where products succeed or fail, and where customers often end up buying much more than they initially plan.
Each supermarket chain has access to an immense bank of data about customers’ shopping habits. Methods for collecting and analysing such data include advanced methods of scanner data analysis, combining shopping patterns with loyalty card data, the analysis of data from social media, the tracking of shopping paths or eye-tracking analysis.
In the modern supermarket the aforementioned techniques can be used to strengthen relationships with customers and suppliers, but how can data be further exploited, for example to shed more light on a customer’s product choice or shopping basket composition?
Read more at www.mapp.au.dk
Recent conference events
MAPP Conference 2012
Mindless and Mindful Eating
The annual MAPP Conference took place 22 November 2012 at Comwell Kongebrogaarden in Middelfart.
Cool Snacks Seminar (in Danish)
The results from the research project ’Cool Snacks’ were presented at a seminar on November 6 2012 at Aarhus University.
Read about the project results here & download presentations here
MAPP Workshop 2012
'Hedonic Marketing: The Interaction of Sensory and Informational Characteristics in Food Products'.
The 10th International MAPP Workshop on Consumer Behaviour and Food Marketing took place 15-16 May 2012 at Kongebrogaarden in Middelfart, Denmark.
