Research
Department of Business Administration carries out research into (among other topics):
- consumer policy
- consumer research
- customer relations in the food sector
- entrepreneurship
- information systems and management
- innovation and organisational change
- innovation management
- international business
- marketing management
- management strategy
- marketing strategy
- organisational design and behaviour
- organisation and marketing
- research methods in management
- social marketing
- quantitative analyses and statistics.
The department gives priority to interdisciplinary collaboration and has close connections with the business sector.









