Research
Department of Business Administration carries out research into (among other topics):
- consumer policy
- consumer research
- customer relations in the food sector
- entrepreneurship
- information systems and management
- innovation and organisational change
- innovation management
- international business
- marketing management
- management strategy
- marketing strategy
- organisational design and behaviour
- organisation and marketing
- research methods in management
- social marketing
- quantitative analyses and statistics.
The department gives priority to interdisciplinary collaboration and has close connections with the business sector as well as with other departments at School of Business and Social Sciences.
