International Food Marketing
Research Symposium 2014

Welcome to the MAPP Centre for Research on Customer Relations in the Food Sector.

We do research on how people eat and drink, and on which products they like and buy. Come back for news on our research, new publications and events.

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International Food Marketing Research Symposium

MAPP will be co-hosting the 2014 International Food Marketing Research Symposium together with Institute of Food Products Marketing from St. Joseph’s University, Philadelphia.

The conference takes place at Aarhus University 19-20 June 2014, and papers are now being accepted for the event. You can submit papers and register online at 

Read about the symposium


2014.04.11 | Research news

COSUS - a new MAPP project

Consumers in a sustainable food supply chain: understanding barriers and facilitators for acceptance of visually suboptimal foods

Alexandra Kraus, Department of Business Administration.

2014.04.10 | Events

PhD Defence: Alexandra Kraus

Indirect Procedures for the Measurement of Approach-Avoidance Motivation

2014.04.09 | Knowledge exchange

Are the organic consumers of the future just a bunch of hippies?

The answer is both yes and no. Today’s organic consumers still have a little bit of hippie left in them, and they appear to be compassionate and tolerant people who are keen to protect the environment. But for organic consumers, ecology is also a matter of self-indulgence, and personal gratification plays a significant part in their consumer…


Recently published peer-reviewed journal articles

  • Juhl, H. J., & Jensen, M. B. (2014). Relative price changes as a tool to stimulate more healthy food choices - A Danish household panel study. Food Policy, 46, 178–182.
  • Olsen, N. V., Røssvoll, E., Langsrud, S., & Scholderer, J. (2014). Hamburger hazards and emotions. Appetite, 78, 95-101.
  • Orquin, J. L., Jeppesen, H. B., Scholderer, J., & Haugtvedt, C. (2014). Attention to advertising and memory for brands under alcohol intoxication. Frontiers in Psychology, 5, [212].
  • Bialkova, S., Grunert, K. G., Juhl, H. J., Wasowicz-Kirylo, G., Stysko-Kunkowska, M., & van Trijp, H. (2014). Attention mediates the effect of nutrition label information on consumers' choice: Evidence from a choice experiment involving eyetracking. Appetite, 76, 66-75
  • Perrea, T., Grunert, K. G., Krystallis Krontalis, A., Zhou, Y., Huang, G., & Hu, Y. (2014). Testing and Validation of a Hierarchical Values-Attitudes Model in the Context of Green Food in China. Asia Pacific Journal of Marketing and Logistics, 26(2), 296-314

More MAPP publications

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Revised 2014.04.23

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