MAPP Centre for Research on
Customer Relations in the Food Sector

Welcome to the MAPP Centre for Research on Customer Relations in the Food Sector.

We do research on how people eat and drink, and on which products they like and buy. Come back for news on our research, new publications and events.

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International Food Marketing Research Symposium

MAPP co-hosted the 2014 International Food Marketing Research Symposium together with Institute of Food Products Marketing from St. Joseph’s University, Philadelphia.

The conference took place at Aarhus University 19-20 June 2014.

See photos from the event

Download the programme

Read more about the symposium


2014.07.03 | Events

MAPP PhD presentations in August

Violeta Stefan and Alexandra Florina Festila present their PhD projects 18-19 August 2014

Mark Lang from the Department of Food Marketing at Saint Joseph's University, Philadelphia saying welcome to all participants.

2014.06.25 | Knowledge exchange

Leading international food researchers convened at Aarhus University

The Department of Food Marketing at Saint Joseph's University in Philadelphia and MAPP at Aarhus University have successfully hosted the 2014 International Food Marketing Research Symposium. Several leading experts in marketing and food attended the symposium.

2014.06.18 | Events

3rd Annual PhD presentation - Susanne Pedersen

Adolescents’ healthy eating behaviour – a study of socialisation, social norms and behaviour change


Recently published peer-reviewed journal articles

  • Marian, L., Chrysochou, P., Krystallis Krontalis, A., & Thøgersen, J. (2014). The role of price as a product attribute in the organic food context: An exploration based on actual purchase data. Food Quality and Preference, 37, 52-60.
  • Krystallis Krontalis, A., & Chrysochou, P. (2014). The effects of service brand dimensions on brand loyalty. Journal of Retailing and Consumer Services, 21(2), 139-147.
  • Chrysochou, P., & Grunert, K. G. (2014). Health-related ad information and health motivation effects on product evaluations. Journal of Business Research, 67(6), 1209-1217.
  • Festila, A. F., Chrysochou, P., & Krystallis Krontalis, A. (2014). Consumer response to food labels in an emerging market: The case of Romania. International Journal of Consumer Studies, 38(2)
  • Mørk, T., Andersen, P. T., & Taket, A. (2014). Barriers among Danish women and general practitioners to raising the issue of intimate partner violence in general practice: a qualitative study. B M C Women's Health, 14(74).

More MAPP publications

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Revised 2014.07.03

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Department of Business Administration
School of Business and Social Sciences
Aarhus University
Bartholins Allé 10
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