International Food Marketing
Research Symposium 2014

Welcome to the MAPP Centre for Research on Customer Relations in the Food Sector.

We do research on how people eat and drink, and on which products they like and buy. Come back for news on our research, new publications and events.

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International Food Marketing Research Symposium

MAPP will be co-hosting the 2014 International Food Marketing Research Symposium together with Institute of Food Products Marketing from St. Joseph’s University, Philadelphia.

The conference takes place at Aarhus University 19-20 June 2014, and papers are now being accepted for the event. You can submit papers and register online at www.institutefpm.com. The deadline for submissions is 1 April.

See the call for papers

Read about the symposium

MAPP News

2014.04.11 | Research news

COSUS - a new MAPP project

Consumers in a sustainable food supply chain: understanding barriers and facilitators for acceptance of visually suboptimal foods

Alexandra Kraus, Department of Business Administration.

2014.04.10 | Events

PhD Defence: Alexandra Kraus

Indirect Procedures for the Measurement of Approach-Avoidance Motivation

2014.04.09 | Knowledge exchange

Are the organic consumers of the future just a bunch of hippies?

The answer is both yes and no. Today’s organic consumers still have a little bit of hippie left in them, and they appear to be compassionate and tolerant people who are keen to protect the environment. But for organic consumers, ecology is also a matter of self-indulgence, and personal gratification plays a significant part in their consumer…

Publications

Recently published peer-reviewed journal articles

  • Perrea, T., Grunert, K. G., Krystallis Krontalis, A., Zhou, Y., Huang, G., & Hu, Y. (2014). Testing and Validation of a Hierarchical Values-Attitudes Model in the Context of Green Food in China. Asia Pacific Journal of Marketing and Logistics, 26(2), 296-314
  • Aschemann-Witzel, J., Bech-Larsen, T., & Grønhøj, A. (2014). Are parents eating their greens?: Fruit and vegetable consumption during a school intervention. British Food Journal, 116(4).
  • Saeed, F., & Grunert, K. G. (2014). Expected and experienced quality as predictors of intention to purchase four new processsed beef products. British Food Journal, 116(3).
  • Nørgaard, M. K., Sørensen, B. T., & Brunsø, K. (2014). A concept test of novel healthy snacks among adolescents: antecedents of preferences and buying intentions. Food Quality and Preference, 33(1), 17-26.
  • Grunert, K. G., Hieke, S., & Wills, J. (2014). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy, 44, 177-189.

More MAPP publications

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Revised 2014.04.11

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Department of Business Administration
School of Business and Social Sciences
Aarhus University
Bartholins Allé 10
DK-8000 Aarhus C

CVR-no: 31119103
EAN: 5798000424944

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School of Business and Social Sciences is a broad business school and one of the four main academic areas at Aarhus University.

With approx. 14,000 full-time students, several thousand part-time students, almost 225 PhD students and more than 500 academic staff members, School of Business and Social Sciences ranks among the largest business schools in Europe. Furthermore, it is the largest business and social sciences unit in Denmark at university level with a broad academic base.

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Aarhus University
Nordre Ringgade 1
DK-8000 Aarhus C

Email: au@au.dk
Tel: +45 8715 0000
Fax: +45 8715 0201

CVR no: 31119103

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